It sure seems to be the summer of construction in Europe.
No matter where I go here I am greeted by construction. In Budapest everything was under construction.
Salzburg, Austria was no different although the construction was easier to look at.
The Salzburg Cathedral was, like everything else, under construction. Crews were working on the front facade during my visit there last week. And like most of the construction I had seen up to that point, the construction scafling was covered with an advertisement.
But this scafling was different; it was covered by a swimsuit advertisement.
Yes, a swimsuit advertisement on a cathedral.
In Budapest I had seen an advertisement for Spiderman 3 on the side of an old apartment building, but I did not see any advertisements on churches under construction there.
But why a swimsuit advertisement? I mean come on. Of all things to advertise on the side of a cathedral why a swimsuit? Wouldn’t an advertisement for a charity be a better fit if you had to put one there? Even a T-Mobile advertisement wouldn’t be as bad.
The best part by far, though, was that the swimsuit model was Kylie Minogue. So not only do you have a half-naked girl on the side of a cathedral, but also a half-naked pop artist.
I do not consider myself to be a very religious person, but I though that this was very hilarious and sad at the same time. How hard up for money does the Church have to be to put H&M advertisements on the side of an ancient cathedral?
While we were in Salzburg, we did not know the name of the church so it automatically got nicknamed “Saint Kylie’s Church.”
I’ve heard that the pope wears prada, but I did not know that he shops at H&M.
I just wonder how many guys went to confessional, came out of the church, looked at Kylie and went back to confessional again.